2022-2024
Clothing
We met India (founder of Ikinita) in 2021 before the creation of her brand Ikinita. India sought to create a luxury women’s fashion brand that embodies the essence of craftsmanship, merging the artistry of haute couture with traditional techniques. Together, we conceptualised and shaped the brand's visual identity, shaping its name, logo, typography, color palette, messaging, core values, and tone.
Next, we designed the website’s user experience, ensuring that the branding seamlessly aligned with the best practices in UX/UI, creating a cohesive digital presence.
Branding
We want to tell he story behind every collection, a great epic of a glamorous dedication to fashion and culture.
Ikinita is presented as a main character allowing customers to create a relationship and follow her adventures through the world.
"Ikinita" beautifully embodies the fusion of two profound elements. Just as "Ikigai" represents the convergence of passion, vocation, mission, and profession, and Nikita the founder’s daughter's name adds a touch of personal significance, reminding of the love and inspiration that drives the brand’s artistic journey.
WEB Design & Development
For the UX, we seamlessly integrated best practices with the brand's distinctive elements, preserving its identity through shapes, tones, and colors. The result is an optimal user experience, thoughtfully designed to drive conversions while staying true to the brand's essence.
Design Awards
Successful brands
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